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The online environment is a great place to make cash. Finding and using ingenious online casino marketing ideas will make you a tremendous force in this highly competitive industry. By providing people with great games, you can maximize profit and enjoy the overall experience. You may earn loyal customers, which only means more money for your gambling business.
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Are you searching for ways to promote an online casino? Keep on reading as we provide the best online casino marketing tips!
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Table of Contents
- 10 Best online casino marketing ideas
What you should know about online casino promotion
Technology has changed the way people communicate, work, and…take chances. With technology came online casinos. Here, anyone of the appropriate age can join an online casino and gamble wherever they are and whenever they want. Because of its high accessibility, the online casino business is a lucrative industry.
As per statistics, the Gross Gaming Revenue (GGR) in Europe is appraised to generate approximately €24.7 billion by 2020. The size of the online gambling market is expected to surpass $127 billion by 2027. Thus, online and live gambling worldwide generate a consistent flow of revenue, driving the market. Thanks to automation, managers can easily track casino activities and make even more profit. When experts track activity online, they immediately notice strengths and weaknesses or wrong choices and address them. They can quickly get statistics while giving a clear overview of money flow, deciding which services are not popular, fixing them, and eliminating wasteful spending.
$127.3 billion
The global online gambling market size is forecasted to reach $127.3 BN by 2027, with a GAGR of 11.5% compared to 2020.
Along with prospects, there’s one main problem that online casino owners face — the competition. There are so many online casinos popping up on the Internet almost every day. People have a wide range of options to choose from. For example, according to the American Gaming Association market research, around 2,800 sites in the USA were active online in 2018. This means that companies have to struggle harder to get customers. Also, there’s always the fear of people leaving your online casino for the one that offers better deals and games.
For this reason of ever-growing competition, you have to strategize on marketing campaigns carefully. Proper marketing can keep you ahead of others, set your brand’s right positioning, and separate your company from competitors.
10 Best online casino marketing ideas
Marketing for an online casino, when done effectively, can result in huge wins for your gambling business. You should know how to drive meaningful engagement in an online world to get the best results. Such a strategy has been used by the Jackpocket campaign that used a marketing strategy to get more clicks and app-installs in 2019. With the right mission, they got an 18 percent higher click to install (CTI), which helped them expand reach to new prospects.
Let’s check the list below that has the best strategies for marketing an online casino. It’s advisable to incorporate several of them into your marketing strategy to achieve better results.
1. Create a functional website
Using web software or hiring IT experts, you can create a highly functional website that must have a vibrant, interactive design. It would be best to focus on the feature-rich, highly functional, robust, secure, and scalable site with engaging UI/UX design that enhances the brand. Make sure that it gives gamers an idea of what to expect as they walk through your doors.
The goal is to create a user-friendly site with great navigation and dropdown menus. Dropdown menus are essential since they make it easier for users to find important information on your website. Focus on placing essential information, such as calendar events and games, close to the logo at the top of your website. You can include detailed information on the About page, including your contact details.
Here is an example of a canonical UI/UX design for the Bwin website created by Geexarts. It instantly engages you into action with all those tangible elements made insanely attractive.
2. Start blogging
A blog is one of the cheapest online casino promotion ideas. It is a helpful option for sharing important casino-related content. If you post content regularly, a blog shows that your casino is active. Share content on the latest casino trends, a new product or game, and gambling tricks. You will capture the attention of online casino lovers if you provide optimized content.
Another advantage of regular posts is that you will have loyal users who are more likely to share your blog with friends and followers. This helps you promote your brand, even if people only read your blog.
3. Send email newsletters
Another cost-effective online casino marketing strategy is creating an email database. Connecting with each customer is easier when you use email newsletters. This method of promoting your business is easy. All you need to do is collect as many email addresses as possible. For example, you can ask users to leave their contact details through your blog or guest posts articles, special forms, and offers at the site in pop-ups, subscription signup or registration, etc.
You can send regular newsletters to tell users about new games, special offers, and in-game events. Sending newsletters helps you regularly send reminders to your customers. A great newsletter should include:
- A catchy subject line to attract the user’s attention along with the casino logo;
- A brief overview of the main information you want to share with users;
- A button or link to an offer at the site in case users need more information.
4. Use social media
One of the easiest ways for millennials to share content is through social media. So adding social media posts to the promotion strategy is necessary. If you use Facebook, Instagram, Twitter, and other popular platforms to advertise your online casino, more people will see it.
You can also provide different offers and prizes for subscriptions and post sharing. This way, customers can share your posts with their friends, further promoting your brand. It is better to use multiple social media platforms where you can advertise your events, videos, and special offers as in the examples below:
5. Work with affiliates
Wonder how to market a casino online? Affiliate marketing for the gambling business is another field where you should pay your attention — over 80% of brands and even more publishers rely on affiliate programs claiming it one of the main sources of profit. Affiliate programs link you to websites that are willing to promote your online casino for an agreed payment.
All you have to do is pay an affiliate a specific amount whenever users click on your advert or visit your website. This payment method means that you pay for what you get. So you won’t incur any losses.
6. Make use of meta tags
Online casino marketing can be as easy as using meta tags. Whether you are writing a blog or an advertising campaign, never forget to use meta tags. Why meta tags? Whenever someone searches for a specific topic on the Internet, search engines show results of websites that use meta tags.
Meta tags also influence your ranking on search engines. You should keep meta tags and descriptions short, highlight the main points, and always avoid duplicates. The meta tags and meta descriptions should include the casino keywords to increase the ranking and make compelling ads.
7. Offer exclusive bonuses and provide proofs
One of the easiest ways to keep people engaged is by offering them special deals or promotions. Bonuses make things more exciting and push people to play more games in your casino. You can offer free games or spins for anyone who plays certain games. Another useful trick is offering people the chance to double their deposits.
An exclusive bonus could be providing users the chance to play for free. Once they see just how enjoyable your casino is, people may want to deposit money and play more games. The more bonuses you offer, the higher the chances of people sticking to your online casino.
Freebies are good, but proofs could work even better. Provide testimonials, certificates, positive feed as often as possible. Here how the renowned ZCode™ System do this.
8. Research your customers…and competitors
The best way to know what games to provide is by knowing your target audience (TA). Suppose your audience shows no interest or, for some reason, can’t find your promotional content. In that case, you won’t be able to turn them into customers, irrespective of having a great website and exciting games.
Make sure you research the online casino potential target audience fully:
- Your target audience preferences;
- Sociodemographic factors;
- Popular platforms and social media.
You can also research your current customers by the same parameters and divide/separate the old users from the new ones. You can apply different surveys and collect data about your TA. The statistical experts can analyze the results using different analytical and metric platforms such as Google Analytics and Facebook Pixel. Also, web tracking capabilities can help you collect the latest online casino technology innovations and trends.
Exploring your nearest competition will always shower you with insights. Sign up for their newsletters, follow them on social networks, and check your vertical market reports.
9. Provide games that excite users
Casinos are known for making major wins and providing a high sense of excitement for players. You want to make sure that your online casino offers both. Even though many people join because they want to win big, the types of games that you offer also play a key role.
Before you add a game, always ask yourself if it excites your users. Do detailed research into the trending casino games:
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Never underestimate the popularity of classic games like poker, online roulette, blackjack;
Always consider the top 10 popular slots.
That way, customers could have a wide range of options to bet their money on. Online casino marketing strategies only work if you provide great games. Even if you manage to bring people to your site, ultimately, it is the games that will keep them hooked.
10. Monetize with ad networks
Using advertising networks as one of your online casino marketing strategy ideas will produce the desired results. Ad networks work by creating a link between businesses that need advertising (aka advertisers) and the websites that are ready to display their ads (publishers). Usually, publishers sell this space to different companies depending on their needs.
Adsterra has always been an equivalent alternative to AdSense in terms of profit. Beyond that, it ensures an almost instant website approval. Adsterra is also famous for having no restrictions on the website’s traffic volume. Only quality matters.
After you have launched your online casino, you can start monetizing it with our ad formats: popunders, native banners, Social Bar or Direct Link. A bit confusing? Here is the quick guide to all of the formats.
Final thoughts
Marketing an online casino can increase the number of your customers and revenue. This can be achieved by using simple but effective online casino promotion strategy ideas.
What’s more, a website should always have smooth navigation. You should also pay attention to a detailed search of the latest trends in gambling. Make it your goal to offer exciting games and amazing bonuses.
Keep your customers engaged through regular emails, blogs, and posts on social media platforms. You can attract new customers by using meta tags and through affiliates. When these strategies are applied correctly, your business can significantly boost earnings.
Contact us to find out more information on how Adsterra can promote your online casino!
Finding an internet casino to play in Canada might sound like a challenging task. After all, Canada’s gambling laws’ flexibility ensures that you are practically spoilt for choice. Not all casinos that Canadians specialize in offer services to players in the country. Moreover, there are a few casinos which you should avoid at all costs. Simultaneously, there are top Canadian casinos that you should seriously consider playing.
At CanadaOnlineCasinos.com, they will guide you through the many ways to find top online casinos in Canada. By using their reviews, filters, and search systems, you can get set up and started at the top casinos in a matter of moments. They will walk you through all the steps you need (and provide you with the tools) to play in trusted, legal, and secure casino sites.
Use the Top Casino List in the Lobby
This list is regularly updated each month and details the top five casinos currently available to players living in Canada. They strive to ensure that the data and information presented to you is accurate and precisely what you need to find the best casinos.
Each of the five chosen top casinos has been ranked based on its offers. Moreover, they will also briefly reveal the bonus you can claim when you join these top sites, as well as the necessary terms and conditions attached to each bonus.
Search with the Filter System
Of course, you do not necessarily have to pick one of the top five online casinos. They represent many other leading brands in Canada, and each of these has its perks, which makes them attractive to Canadians.
You can opt-in to use the top ten lists to find the highest-ranking Canadian casinos based on various criteria and topics. Alternatively, you can browse Canada’s best casinos based on the device you want to play on, whether that is an iOS (Apple), Android, or Windows device. They also rank casinos into lists based on the payment methods they provide and the license they carry. These top casino lists make for the ideal way for you to find the type of top Canadian online casino you are looking for. However, they do have other ways of introducing the best online casinos in Canada to you. Let us look at some of those next.
Find Your Ideal Casino Games
Another great way to find the top online casinos in Canada is to look at the games you want to play. Whether you wish to play online slots or live casino games, everyone has something.
Search by selecting top internet betting sites by the games they offer. When you do this, you can single out the casinos which excel at providing top slots, roulette or blackjack games, baccarat and other RNG (random number generator) table games, or live casino titles. You can find out exactly which software providers develop games for each casino and choose a casino based on those providers.
When looking for casinos based on the games they provide, it is worth considering the following things:
RNG-certified games: You will ideally want to play RNG-certified games at online casinos. These are audited to ensure that they are safe and fair to play and that you have a reasonable chance of success.
Progressive jackpots: If you want to win the biggest prizes, you need to make sure that your chosen casino carries progressive jackpots. Not all online casinos do so, which is worth noting before you sign up and play.
Mobile-friendly games: Even if you do not intend to play mobile games on the go just now, you might do it in the future. Ensure that your chosen casino is easy to navigate and that you can easily access a decent array of mobile casino games.
RTP and volatility: It is not good solely playing highly volatile games. You will also want to make sure that you can find low variance titles to mix things up. On top of that, ensure that your Canadian casino has decent RTP rates in its games. The higher the RTP rate, the more the casino puts back into the pot for you to win.
A fantastic array of providers: The more games a Canadian online casino supports from a more significant number of providers, the less likely you are to become bored. On top of that, if you fancy sports betting or wager on poker, it helps if you can find a top site that also offers you access to these options simultaneously.
Live casino games supported: Again, you may not consider playing live games just now, but if you change your mind in the future, it helps to be already signed up at a top Canadian online casino that already offers them.
If playing specific online casino games or games from one provider over another is essential to you, then selecting top casinos based on the games they offer is ideal for searching for somewhere new to play.
Play at the Newest Canadian Online Casinos
You can find top casinos in Canada and look solely for the newest online casinos to debut in the country. Each year, they will typically add anything from ten up to fifty new casinos, depending on how many new ones debut. Of course, they will not just add any old rubbish to the page. The selection of top Canadian casinos must pass a stringent set of checks to ensure that they offer a top-quality service to Canadian players.
New Canadian online casinos include hot promotions and bonuses. Many tend to be mobile-friendly, with a quality, easy to navigate HTML5 design, and sometimes even dedicated apps to play. New Canadian casinos also tend to feature the best new games from leading providers and provide the latest security and safety features and the most recent responsible gambling tools.
Choose Casinos Based on Bonuses and Promotions
Everybody wants a top bonus. However, not all online casino bonuses are as good as they first seem. For instance, a casino that offers a 100% match up to $10,000 sounds great. However, if it comes with a host of wagering requirements (hefty ones) and a crippling selection of terms and conditions, it rapidly loses value. At CanadaOnlineCasinos.com, they only recommend casinos that have fair and prosperous bonuses.
When looking for a new internet site to play your favorite online casino games in Canada, you can use the tools to find casinos that offer these top bonuses and promos. The experienced team at Canadaonlinecasinos.com has been through all the terms and conditions attached to a casino’s bonuses and ensured that those sites represent excellent value for money.
Ideally, the best Canadian online casinos will offer you sizable deposit bonuses with generous terms and conditions. They will also provide you with re-deposit bonuses, tournaments, monthly specials, free spins, loyalty bonuses, and more besides.
If you are predominantly interested in playing at Canadian casinos which offer big but fair bonuses, check out the top list of bonus-offering casino sites. Moreover, do not hesitate to peruse the selection of exclusive offer casinos on their website.
Opt-in for Legal Casinos
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Canada’s gambling laws are uniform, although they may be challenging to grasp for some players. After all, many will fall within something of a grey zone, which can leave you wondering if joining and playing at one casino over another is legal in Canada. Canadaonlinecasinos.com provides you with a top selection of guides to each territory, region, and province’s gambling laws so you can educate yourself on those.
For instance, if you live in Nova Scotia and want to make sure you are playing in a legal casino, head to Nova Scotia casinos’ selection. You can also find such casinos by reading the guide to Nova Scotia’s gambling laws. The same logic can be applied to any region in Canada, allowing you to find the perfect place to play with minimum fuss.
Sign Up at Canada’s Top-Rated Casinos
COC’s team goes through a lot of effort critiquing and rating online casinos to ensure that they only suggest the best online casinos to you. They only promote licensed, safe, and legal online casinos, which have a fantastic array of games, excellent support, and tailor-made bonuses.
The final way you can decide to check out top online casinos in Canada is to look for our top-rated domains. COC’s team gives each Canadian casino that they represent a score or rating, based on several criteria, such as those listed above. These casinos will likely not excel in one area over another but score highly in all the relevant standards; this makes them the best all-around online casinos in Canada. If you do not want to home in on anything in particular, but want a top, comprehensive experience, then you can’t go wrong by choosing to play at top-rated Canadian casinos.
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You do not have to take our word for it, though. When you think that you have come across a Canadian online casino that fits the bill, it is best to understand why it is recommended to you.
Browse and compare sites to discover each casino’s “strengths and weaknesses.” You can also learn why a particular score is higher than some casinos. Reading the reviews will give you the inside track on everything they can offer, long before you decide to sign up and play there.
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As you can see, there is a wealth of different options and ways for you to find leading online casinos in Canada. If you want to play with the top, please browse the CanadaOnlineCasinos.com website, using any of the methods detailed above or the casino reviews to find somewhere ideal for playing. The next step is down to you – start exploring today to get started.